1. Data controller
The public website localbrain.app and the application app.localbrain.app (hereinafter, jointly, “Local Brain” or the “Website”) are owned by LOCAL VISIBILITY AND SOLUTIONS, LLC, with tax ID (NIF/CIF) 38-4249574 and address at 407 Lincoln Road, Suite 12-N, Miami Beach, FL 33139, United States.
For any matter related to this Cookie Policy, you can contact us through the following means:
- Email: info@localbrain.app
- Telephone: not available
- Data Protection Officer (if applicable): not appointed
This Cookie Policy has been drawn up in accordance with Article 22.2 of Law 34/2002, of July 11, on Information Society Services and Electronic Commerce (LSSI-CE), Regulation (EU) 2016/679 of the European Parliament and of the Council (GDPR), Organic Law 3/2018, of December 5, on the Protection of Personal Data and Guarantee of Digital Rights (LOPDGDD) and the Guide on the use of cookies of the Spanish Data Protection Agency (Agencia Española de Protección de Datos, AEPD).
2. What are cookies?
Cookies are small text files that websites download to the user’s browser or device (computer, tablet, mobile phone) when they visit a web page. They allow the site to store and retrieve information about browsing, for a wide variety of purposes: ensuring the proper operation of the service, remembering the user’s preferences, analyzing how the Website is used, or showing advertising tailored to the user’s interests.
The term “cookies” is used in this policy in a broad sense, also covering other similar tracking and storage technologies, such as pixels, web beacons, local storage or device identifiers, insofar as they perform an equivalent function.
3. Types of cookies used
3.1. According to the entity that manages them
- First-party cookies: sent to the user’s device from a computer or domain managed by the owner of Local Brain itself.
- Third-party cookies: sent from a computer or domain that is not managed by the owner but by another entity that processes the data obtained (for example, analytics or advertising providers).
3.2. According to their purpose
- Technical or necessary cookies: allow browsing and the use of the various features of the Website, such as user authentication, session maintenance, management of access to the application or security. They are exempt from the consent requirement under Article 22.2 of the LSSI-CE.
- Preference or personalization cookies: allow information to be remembered so that the user accesses the service with certain characteristics that may differentiate their experience, such as language or region.
- Analytics or measurement cookies: allow the number of users to be quantified and their use of the Website to be analyzed in aggregate form, in order to improve the services offered.
- Marketing or behavioral advertising cookies: allow advertising space to be managed and ads to be shown based on a profile built from the user’s browsing habits.
3.3. List of cookies
The cookies used on Local Brain are detailed below. This table is for guidance only and must be reviewed and completed periodically according to the cookies actually installed:
| Cookie | Type | Purpose | Duration |
|---|---|---|---|
lb_session | Technical / Necessary (first-party) | Maintain the session of the authenticated user on app.localbrain.app | Session |
lb_csrf | Technical / Necessary (first-party) | Protect forms against cross-site request forgery (CSRF) attacks | Session |
lb_cookie_consent | Technical / Necessary (first-party) | Store the user’s cookie consent preferences | 12 months |
lb_lang | Preferences (first-party) | Remember the selected language and regional settings | 12 months |
_ga | Analytics (third-party) | Distinguish users and measure use of the Website through Google Analytics | 24 months |
_ga_<id> | Analytics (third-party) | Maintain session state in Google Analytics 4 | 24 months |
_gid | Analytics (third-party) | Distinguish users and record browsing activity | 24 hours |
_fbp | Marketing (third-party) | Show and measure ads through Meta Pixel | 3 months |
_gcl_au | Marketing (third-party) | Measure the effectiveness of advertising campaigns (Google Ads) | 3 months |
The retention periods indicated are the maximum periods envisaged; cookies may be deleted earlier if the user revokes their consent or deletes them manually. In accordance with the AEPD Guide, the period of validity of consent will not extend beyond 24 months, after which it will be requested again.
4. Legal basis and consent
Technical or necessary cookies do not require the user’s consent, as they are exempt from the obligation to obtain it under Article 22.2 of the LSSI-CE because they are strictly necessary to provide the service expressly requested by the user and for the proper operation of the Website.
All other cookies (preference, analytics and marketing cookies) are only installed with the user’s prior consent, given freely, specifically, in an informed manner and unambiguously by means of a clear affirmative action, in accordance with Articles 6 and 7 of the GDPR.
When accessing the Website for the first time, a cookie settings panel (banner) is displayed that allows the user to:
- Accept all cookies.
- Reject all non-necessary cookies, as easily as they can be accepted.
- Configure in a granular way which categories are authorized.
The user may modify or revoke their consent at any time, without affecting the lawfulness of prior processing, by accessing again the cookie settings panel available on the Website.
5. How to manage and disable cookies in your browser
In addition to the Local Brain settings panel, the user can allow, block or delete installed cookies through their browser’s settings. The help links for the main browsers are listed below:
- Google Chrome: Settings → Privacy and security → Cookies and other site data. (support.google.com/chrome)
- Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data. (support.mozilla.org)
- Microsoft Edge: Settings → Cookies and site permissions. (support.microsoft.com)
- Safari (macOS / iOS): Preferences → Privacy → Manage Website Data. (support.apple.com)
- Opera: Settings → Advanced → Privacy & security → Cookies. (help.opera.com)
Please note that if you block or delete technical or necessary cookies, some features of the Website or the application may no longer be available or may not work properly.
6. International data transfers
Some third-party cookie providers (for example, analytics or advertising providers) may be located outside the European Economic Area. In such cases, international data transfers are carried out with the appropriate safeguards provided for in Chapter V of the GDPR, such as adequacy decisions of the European Commission or Standard Contractual Clauses.
7. Users’ rights
Users may exercise their rights of access, rectification, erasure, objection, restriction of processing and data portability, as well as withdraw the consent given, by writing to info@localbrain.app and providing a copy of a document proving their identity.
In addition, if they consider that their rights have not been properly addressed, they have the right to lodge a complaint with the Spanish Data Protection Agency (AEPD), with its address at C/ Jorge Juan, 6, 28001 Madrid, and electronic office at www.aepd.es.
8. Changes to the Cookie Policy
Local Brain may modify this Cookie Policy in response to legislative or regulatory requirements, or in order to adapt it to the instructions of the AEPD, as well as due to changes in the cookies used. The user is advised to review this page periodically. When the changes are significant in relation to the cookies that require consent, the user’s consent will be requested again.