Matt Romero
Co-founder of local brain · Local SEO consultant
Matt Romero is a local SEO consultant and the co-founder of local brain and Yinyang SEO, the first SEO ecosystem in Spanish built specifically for local businesses. Since 2019 he has helped businesses rank and sell on Google and Google Maps, and he shares what he learns in his newsletter, his podcast and the Yinyang academy.
Articles by Matt Romero (52)
Google Business Profile portfolio for architects, step by step
Learn how to build a Google Business Profile portfolio that showcases your architecture projects and wins clients over before they even call you.
Read article ›Structured data for psychologist websites, step by step
Learn how to add structured data to a psychologist's website and get Google to show your practice with star ratings, hours, and reviews in search results.
Read article ›Google Business Profile categories for dentists (2026 guide)
Your dental clinic's Google Business Profile categories decide which searches you show up for. Learn which ones to choose and how to set them up right.
Read article ›How to get remodeling clients from Google in 2026
If you want to get remodeling clients from Google, you need an optimized Google Business Profile. Here's how to do it, step by step.
Read article ›Google Business Profile for vet clinics, optimized step by step
Learn how to optimize your veterinary clinic's Google Business Profile to show up in local searches and attract more pet owners in your area.
Read article ›How to show up on Google Maps as an emergency locksmith in 2026
If you want to show up on Google Maps when someone searches for an emergency locksmith, your profile needs to be optimized before the emergency happens.
Read article ›Google Maps photos for beauty salons in 2026
The Google Maps photos of your beauty salon directly affect how many clients call you. Here's what to upload and how to get it right.
Read article ›How to add your restaurant menu to Google Maps, step by step 2026
Learn how to add and optimize your restaurant's menu on Google Maps so diners see it before they book, and you choose what to highlight.
Read article ›Real estate agency Google profile mistakes in 2026
Mistakes in your real estate agency's Google profile cost you clients every day. Find out which ones they are and how to fix them step by step.
Read article ›Google reviews for lawyers: a practical guide for 2026
Google reviews are the first filter people use when looking for a lawyer. Learn how to get them, respond to them and use them to stand out in your area.
Read article ›Google reviews for beauty salons: a 2026 guide
Learn how to manage your beauty salon's Google reviews to attract more clients, respond to complaints the right way and climb on the local map.
Read article ›How psychologists build online trust, step by step (2026)
Your patients look you up on Google before they call. Here's how to build online trust as a psychologist and help them take that step.
Read article ›Google Business posts for restaurants in 2026
Your restaurant's Google Business posts can bring in more bookings or go unnoticed. Learn which posts work, how often to post and how to measure results.
Read article ›Google Maps photos for your hotel: step-by-step guide 2026
Your hotel's Google Maps photos directly affect how many travelers click on your profile. Here's what to upload and how to organize it.
Read article ›How to Respond to Negative Reviews at Your Dental Practice
Responding to negative reviews at your dental practice can turn a complaint into a loyal patient. Here's how to do it right, with real examples.
Read article ›Real estate agency reviews: a step-by-step guide for 2026
Your real estate agency's reviews decide whether a buyer calls you or your competitor. Learn how to get them, respond to them and manage them well.
Read article ›Law firm blog: a step-by-step guide for 2026
If your law firm has a blog but it brings in no visits or clients, the problem is almost always the content. Here's how to fix it.
Read article ›Local SEO vs traditional SEO: key differences in 2026
Local SEO and traditional SEO don't work the same way. Learn what sets them apart and which one you need so your business shows up where customers search.
Read article ›NAP consistency in local SEO, step by step (2026)
NAP consistency (name, address and phone number) is key to ranking on Google Maps. Learn how to audit it and fix it, step by step.
Read article ›Local SEO audit step by step for businesses in 2026
Learn how to run a local SEO audit step by step: find the errors in your profile, citations and website that hold back your visibility on Google Maps.
Read article ›How to create a local business directory, step by step
Learn how to create a local business directory step by step, and how to use it to improve your clients' rankings on Google Maps.
Read article ›How to respond to negative restaurant reviews, step by step
Responding to negative reviews at your restaurant can turn a complaint into a loyal customer. Here's how to do it without making the most common mistakes.
Read article ›Google reviews for hotels: the complete guide for 2026
Google reviews are the biggest factor in how travelers choose a hotel. Learn how to manage them to attract more direct bookings.
Read article ›Google Business Profile photos for real estate agencies (2026)
The photos on your Google profile can decide whether a buyer calls you or moves on. Learn which images to upload and how to optimize them.
Read article ›How to optimize your hotel's Google Maps listing (2026)
Your hotel's Google Maps listing is your best online salesperson. Learn how to optimize it to show up first and win more direct bookings.
Read article ›Google Business Profile for Dentists: Complete Guide 2026
Your dental practice's Google Business Profile is your best source of new patients. Learn to optimize it step by step and show up first in your area.
Read article ›A Law Firm Website That Attracts Clients in 2026
Your law firm's website can be your best source of new clients or an empty shop window. Learn which elements make the difference and how to get them right.
Read article ›How to get emergency locksmith calls from Google Maps
Emergency calls aren't won with the best website; they're won by being open and visible on the map. Here's what to set up to get those calls.
Read article ›LocalBusiness schema and how to implement it in 2026
LocalBusiness markup tells Google what your business is, where it is and when you're open. Here's how to implement and validate it without extra code.
Read article ›How to get patients as a psychologist in 2026
New patients don't find you through your résumé, they find you on the Google map. Here's what to prioritize to fill your practice's calendar without ads.
Read article ›How to get more clients for your veterinary clinic in 2026
Emergencies and pet owners who just moved in search on the map. Here's how to get your veterinary clinic to show up first in your area.
Read article ›Best business directories in Spain for 2026
The best business directories in Spain to be listed on if you want to boost your local visibility and win more customers on Google Maps.
Read article ›Google Maps ranking factors in 2026
Google Maps ranking factors have changed in 2026. Find out which ones carry the most weight and how to apply them to your local business today.
Read article ›How to rank on Google Maps, step by step (2026)
Learn how to improve your Google Maps ranking with concrete actions on your Business Profile, your reviews and your website. A practical step-by-step guide.
Read article ›How to rank on Google in 2026, step by step
Learn how to rank on Google step by step: which factors really matter, which mistakes to avoid and what you can do today to climb the rankings.
Read article ›Local SEO citations: the complete guide for businesses (2026)
Local SEO citations are mentions of your business online that Google uses to confirm you exist. Here's how they work and why you need them.
Read article ›What is local SEO and how does it work in 2026
Local SEO helps you show up when someone nearby searches for what you sell. Learn how it works and what you need to get started with your business.
Read article ›Google Ads for local businesses step by step (2026)
How to set up Google Ads for a local business step by step in 2026: location targeting, high-intent keywords and an optimized Google Business Profile.
Read article ›How to delete photos from Google Business Profile
Learn which photos on your Google profile you can delete yourself, which ones you can only report, and what to do when Google rejects the removal.
Read article ›Google My Business categories 2026: how to choose yours
Your category is the first filter in local rankings. Learn how to choose your primary and secondary categories and change them without losing visibility.
Read article ›How to contact Google Business Profile support (2026)
Google Business Profile support exists, but reaching it takes know-how. Here's how to contact it step by step, and what to do when nobody replies.
Read article ›How to add a manager to Google Business Profile, step by step 2026
Learn how to add managers to your Google Business Profile step by step, what each role can do and how to avoid the most common access mistakes.
Read article ›How to verify your business on Google Maps in 2026
A step-by-step guide to verifying your business on Google Maps in 2026: available methods, mistakes to avoid and what to do once you can access your profile.
Read article ›Google Business Profile photo size 2026: exact dimensions
Exact dimensions for cover, profile and gallery photos, plus the formats and file sizes Google accepts in 2026. Copy the specs and get your photos right first time.
Read article ›How to rank your business on Google, step by step (2026)
A step-by-step guide to ranking your business on Google: a complete, verified Business Profile, a website with clear local information and recent reviews.
Read article ›How to Create a Google Business Profile Step by Step (2026)
Learn how to create and verify your Google Business Profile step by step in under 20 minutes and start showing up in local searches and on Google Maps.
Read article ›Remove a business from Google Maps and what happens to reviews
How to remove a business from Google Maps step by step, what happens to your reviews when you delete the profile and why it sometimes keeps showing up.
Read article ›How to add your business to Google Maps step by step (2026)
Learn how to create, verify and optimize your Google Business Profile step by step so your business shows up on Google Maps and wins customers near you.
Read article ›Google My Business app in 2026: what to use instead
The Google My Business app disappeared in 2022. Here's what to use today to manage your profile from your phone and which tools give you real control.
Read article ›Google My Business login: step-by-step guide for 2026
How to log in to Google My Business (Google Business Profile): which account to use, common errors, how to regain access and what to do first inside.
Read article ›How to Change Your Business Address on Google Maps in 2026
How to change your business address on Google Maps step by step, what happens during Google's review and what to update next so you don't lose local SEO.
Read article ›Google My Business in 2026: a complete guide for local businesses
What Google My Business is, how to sign up and verify your profile, the mistakes that cost you customers, and how to make the most of it to rank locally.
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